When creating narrated videos, there are a few things you need to get right. While video quality must be present, voice over is just as important as it helps get your message across and lays the groundwork for what will grab your audience's attention.
Simply put, having a professional voice over service can greatly increase your brand's exposure. This is especially important for brands thinking of creating engaging video commenters to enhance their marketing strategy.
Here are some reasons why choosing a professional is an important strategy to stand out from the competition:
1. Everything is correct
A professional voice over actor can add the right pitch as well as the right pause if necessary. If the sound is unimaginative, boring, and muted, the viewer will lose interest instantly, meaning your video will be a complete failure.
2. Your audience will feel recognized
You want the narrated video to make an impact in every way - and it will - if you have the right voice over actor. And in that case, understanding your audience in order to choose the right voice actor is paramount. Understanding your audience is a better way to choose a voice that sounds that way, which will ultimately make your audience feel they can identify your brand better.
3. They show that you can be trusted
Your audience wants to be able to trust you and your brand. Choosing a voice over actor whose voice sounds confident and trustworthy can help you along the road to that confidence. Part of your strategy might also include choosing an "authentic" or "local" sound that will give your target audience the same focus, inflection, and rhythm. Many brands find that this can work wonders, while the opposite (general, non-localized sound) can make your viewers feel like they're watching a video that wasn't meant for them.
4. Professional voices can help you call your audience to action
Many brands create videos to get viewers to act - for example, to buy goods or services. When you have (and should!) a call to action, your voice over actors should announce it clearly and concisely, regardless of the "type" of video you're producing (for example, even explanation videos have 10 types!). The right voice holds your audience's hands and points them in the right direction.
5. They introduce character and add dimension
When you choose to hire a professional voice over actor, you know your video is in safe hands. This is because they have the ability to add character and personality in a way that adds an extra dimension to your videos. Her/his catchy voice imparts an enlightenment and sophistication that only a trained voice can. You'll keep your audience sticking to every word and create great brand awareness.
6. Your video will sound as good as it looks
One of the most important factors in "video success" is how your viewers feel. It's about showcasing your brand and if the quality is right then the audience will not only want to watch but also be interested in your company. There's no doubt that for the best visual effects, you need the right equipment and trained hands from a production company, especially if your final product is an animated video with explanations. Sound that matches the quality and effort you put into production will make your videos stand out.
7. Having a distinct voice can help your audience remember your brand
The goal of any brand is to keep their videos in the minds of their audiences. You want them to see your brand and connect with who you are and what you represent - and this is where voicemail can become part of the whole brand. Indeed, a greeting frame with a distinct voice and professional appearance can add an element of "attractiveness" that your brand can instantly recognize.
Bottom line - you can never go wrong by hiring a professional voice actor
Voice actors are essential and offer more than just voice to talk through video. Professional speakers understand what you need and what your video needs. Choosing the right actor speaker for your brand and project creates the right touch of emotion and tone that will help you elevate your video to a professional and engaging level.
Your message needs to be delivered to your audience in the right way, and voice actors can set the tone through a voiceover performance that communicates with your audience at all levels. His ability to follow the script and add the necessary emotion means that having a voice over actor is always a good investment.